English Academy
Industry
Education
Timeline
2022
Platform
Website
Scope
UX Design, UI Design, Animation
About
English Academy is an online English learning course focusing on interactive learning.
English Academy focuses on online learning so that students who are busy or have jobs can take the class. English Academy have internationally certified curriculum and internationally certified teachers.
Background
English Academy provide an online learning preparation for student that want to take TOELF iBT test.
TOEFL iBT test used to assess a person's English language which can be used for career or further study needs. This test tests complete English language skills: reading, listening, speaking and writing.
Challenge
How do we create an informative landing page that tell student about our quality of learning and generate a high leads.
As a learning institution we must inform the quality of our learning such as curriculum, learning methods, advantages, teachers, and others. So that students become trusted to take education in English Academy.
Strategy
Free Prediction Test With Phone Number
We provide a free TOEFL iBT prediction test by inputting phone number for registration. The goal is to get fresh leads which will follow up by sales team to inviting them to take English Academy courses.
Pearson Curriculum
We use Pearson's international curriculum, this is an advantage of English Academy. This is presented on the landing page to attract students who want to take the TOEFL iBT course.
English Academy Package
We display our learning packages such as price, learning duration, number of sessions, number of practice questions, etc. We display it in detail so that students have more clarity.
Fun Learning
We show our fun learning activities with videos, so students can imagine what the learning process so they are more interested in joining and take the courses in English Academy.
Additional Class
Apart from the main class, we also have additional classes: English Club and English Academy Club House. With this, students can get extra classes that can practice their English skills.
Learning Journey
We show the learning journey from the start of setting their target score, learning process, until they are ready to take the TOEFL iBT test. This can help students understand the learning journey.
Certified Teachers
We have local and native teachers who are internationally certified and we display this on the landing page. This is to give students trust in the quality of our learning.
Testimonial
We display testimonials from our student alumni along with the TOEFL iBT scores obtained, this is proof that the quality of learning at the English Academy is very good.
Screen
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